1-Page Website Content Workbook
In just a few split seconds, the people who land there are going to decide whether or not they should stick around. It’s not even a conscious choice – it comes down to instinct and intuition. Which means your copy has to spark an instant attraction…and every word counts. This is exactly why writing your home page is such a challenge.
Some entrepreneurs fall into the trap of including too much information, which can be overwhelming for the reader. Others end up going into a lot of detail about their personal story, without clearly explaining how they can be of service.
This simple but highly effective guide will help you create an immediate connection with your dream client (the one you really want to work with), and quickly communicate all the information they need to know in order for them to visualize the transformational services you provide:
- BIG IDEA – Bold, dramatic statement – Your big message/promise
- THEM – The story of your ideal client
- YOU – Your work/service
- US – The payoff – Client Transformation
- LET’S GO – Invite to chat – Action/Next Steps.
With the right home page copy, visitors to your site will realize that they’ve finally found their (digital) soulmate, taking them one step closer to becoming your next paying customer.
Are you ready to get started? I’ve included examples in each section, to give you a sense of how you can make the copy your own. This is the same content workbook that is included with a website purchase. Upon purchasing, you will get a $50 credit off a new website.